1. Exchanges take place within a market. In this sense, a market consists of the individuals and organizations with the desire and ability purchase a particular good or service.
2. Satisfying or even delighting customers requires not only doing one's current job well, but individually and jointly looking ways to improve work processes.
3. Buyers determine which goods and services will produced simply by purchasing the goods and services that they want.
4. A marketer who selected a target market is able to plan a marketing mix to create successful exchanges with its members.
5. Organizations that practice green marketing try to ensure that their products are helpful to the environment or least cause little or no harm.
6. During the growth stage, sales climb most rapidly as more and more buyers begin trying the product.
7. The use of packaging to distinguish a product may be an important part of the marketing mix for certain target markets.
8. The result of strategic marketing planning a marketing plan for a particular product or product line.
9. Because marketing plans are influenced by such numbers, the marketer can avoid costly errors making sure that the forecast is reasonable.
10. The overriding function of advertising is to inform potential customers about a product and persuade them to buy it. It can also remind customers about a product, and it can convey information about the organization itself or important to the organization.